Enrollment and waitlist data for current and upcoming courses refresh every 10 minutes; all other information as of 6:00 AM.
| 01/04 - 01/28 | ||||||
| M | T | W | Th | F | Sa | Su |
| + asynchronous coursework | ||||||
Subject: Marketing (MKTG)
CRN: 10229
Online: Asynchronous | Lecture
Online
Introduction to Marketing is designed to help undergraduate students gain a broad, foundational understanding of the basic components of modern marketing. The course will overview the formulation of a marketing strategy (segmentation, targeting, and positioning) and its implementation through the marketing mix (product, price, place, and promotion), tied to a thorough analysis of the marketplace (company, competitors, customers, etc.). Ethical issues in marketing will be discussed throughout coverage of these topics. After completing the course, students are expected to have gained a general understanding of the complexity of marketing and the role it plays in fulfilling business objectives. Students will leave with a foundation for building additional knowledge and skills related to marketing practice and its interplay with other business functions. Prerequisite: BUSN 100 (may be taken concurrently), and Sophomore Standing Note: Students who receive credit for MKTG 200 may not receive credit for MKTG 300.
2 Credits
| 01/04 - 01/28 | ||||||
| M | T | W | Th | F | Sa | Su |
9:00 am |
9:00 am |
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Subject: Marketing (MKTG)
CRN: 10230
Online: Sync Distributed | Lecture
Online
Application in Marketing is a 2-credit course designed to build on the foundations provided in Marketing 200 (Introduction to Marketing) by adding branding, consumer behavior, marketing research, and international marketing as concepts that cut across the basic components of marketing analysis, strategy, and implementation. This course emphasizes an application-oriented approach through case-studies, connections with the local marketplace, and problem solving via active-learning classroom activities. Prerequisite: MKTG 200. Note: Students who receive credit for MKTG 201 may not receive credit for MKTG 300.
2 Credits
| 01/02 - 01/28 | ||||||
| M | T | W | Th | F | Sa | Su |
| + asynchronous coursework | ||||||
Subject: Marketing (MKTG)
CRN: 10232
Online: Asynchronous | Lecture
Online
Requirements Met:
Part-time MBA
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: NONE.
1.5 Credits
| M | T | W | Th | F | Sa | Su |
01/05: 01/12: 01/19: 01/26: |
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| + asynchronous coursework: 01/02 - 01/28 | ||||||
Subject: Marketing (MKTG)
CRN: 10233
Online: Some Synchronous | Lecture
Online
Requirements Met:
Part-time MBA
This course will emphasize the development and planning of strategy for paid media in traditional and digital platforms, in addition to infusion of influencer and other social media channels for campaign synergy. In addition, the course will include strategic planning of creative and message strategies to align with business outcomes and continuity across paid media. Students will link principles to actual practice through class projects and guest speakers. Prerequisite: MKTG 625
3 Credits